RECRUITING DESK
WESTERN KENTUCKY UNIVERSITY
State board
Where you pull vs where you enroll
Pull is Qloo's measure of how much people aged 24 and younger in a state lean toward Western Kentucky University: the age of the students you recruit. Enrollment is how many first-time freshmen came from there in Fall 2022, against what population and distance alone predict.
- Untapped · 8
- Stronghold · 16
- Enrolls without pull · 8
- Quiet · 15
Untapped
Alabama
5
freshmen
~8
geography predicts
0.58
Qloo pull
Young people here lean toward you, but fewer freshmen come than geography predicts. A place to recruit harder.
UNTAPPED: THEY LEAN YOUR WAY, FEW ENROLL
Road trip
Where to send recruiters
Metros of 500,000+ people outside your home state where people aged 24 and younger lean toward Western Kentucky University most, from the same Qloo map. Pick one for its brief.
Metro brief
Nashville–Davidson
Schools ranked by Qloo for people who lean toward Western Kentucky University, within 40 km of the metro; music and TV for the 24-and-younger part of that audience. Untested: federal data has no high-school or metro detail.
How sure is this?
+0.41
Qloo pull among people 24 and younger tracks what population and distance can't explain, across 109 universities, in 2022 and again in 2020.
+0.28
An AI assistant asked the same question explains less. Qloo gets there from measured taste, and goes down to metros and high schools.
0.85
For ranking every state outright, the assistant still predicts better (0.85 against 0.78 with Qloo). Feeder says so.